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The buzz around hybrid events has evolved from a pandemic-driven necessity to a strategic imperative. For us, seasoned event marketers, this isn't just about...

Let's break down the power of understanding your "why" as a foundation for mastering digital event marketing, especially when you're aiming to train others. Why...

Measurable Goals is the 4th Principles of Event Marketing Why Measurable Goals Matter for Trainers Clarity & Focus: Defining clear goals keeps your trainees and their...

Why Engaging Speakers Matters for Trainers Enhanced Content Quality: Motivated speakers deliver better presentations, leading to a more valuable attendee experience. Marketing Amplifiers: Engaged speakers are...

Target Audience Profiling Checklist by The 22 Laws of Event Marketing BookDownload The Target Audience Profiling Checklist is a valuable tool designed to help you...

Alright, seasoned event marketers, gather 'round! As a trainer who’s seen the evolution of this industry firsthand, I know you've navigated countless trends, adapted...

Foundational Principles Understanding Your Why: Start with a clearly defined purpose for the event. What value are you providing for attendees, and how does this...

Blogs Cvent Blog: https://www.cvent.com/en/blog/events/event-digital-marketing-guide Social Tables: (https://www.socialtables.com/blog/event-planning/strategies-for-marketing-virtual-events/) Zirtual: https://www.zirtual.com/blog/virtual-event-planning-guide/ Online Courses: Look into platforms like Udemy, Coursera, or Hubspot Academy.

Why Analytics Matter for Trainers Data-Driven Decisions: Analytics move beyond guesswork, helping trainees understand what's truly working in their marketing efforts. Optimization Mindset: Emphasizing data analysis...

Zeroing in on the right audience is the backbone of any successful event marketing campaign. Here's a deeper look to empower you as a...

Let's dive deep into the importance of testing and iteration for successful event marketing. Here's a look designed to empower you as a trainer: Why...

Why Partnerships Matter for Trainers Expanded Reach: Tap into new audiences by partnering with brands, organizations, or influencers aligned with your target attendee. Boost Credibility: Partnering...